If you are looking into SEO and how it works you might come across the term “Content is King”, which in SEO terms is very much true. Over the course of the last decade, google has gone through many different stages and methods of website ranking. Previously backlinks, web traffic, and paid promotion played a massive part in ensuring your website was a hit.
Whilst now this is still true to a point, content is pivotal to the success of your website, and making sure it’s engaging, accurate and informative will show positive results within your SEO strategy.
Keywords & Descriptions
Updating your websites keywords and descriptions can help google recognise what your business does and where you do it. At Social Link Up we can ensure we are targeting the correct keyword and descriptions for your business. Simple things such as duplications, inaccurate titles and poorly managed keywords can have a negative effect on the overall strength of your website.
Social media is no longer something that you use to connect with old school friends or keep in touch with people who live far away. Social media is now one of the forefronts for a business to marketing its products or services and to communicate with customers in a quick and effective manner. It allows you to find your audience with targeted Facebook marketing campaigns and then communicate with people regarding your business and queries that people may have.
Off-site SEO consists of many different things. The main premise of this is to build reliable, strong links to your website. Doing this will improve the quality of your website and show search engines why your website should be higher ranked in their search results.