Search Engine Optimisation

You may already have heard of Search Engine Optimisation (SEO).  SEO techniques include a combination of both on-page and off-page work that is focussed on helping to bring a website as high as possible in the search engine results pages (SERPs) for targeted keywords.

These techniques have been developing since the late 1990′s, and are essential for any business or organization that plans on using a website to bring new customers or clients to their telephone or inbox. Local SEO refers to the advanced process of optimising a website for the purposes of achieving targetted traffic from local searches through search engines, business and local directories,  maps results pages, social media sites and a host of other marketing opportunities that are now easily available from a wide variety of devices such as mobile phones, laptops and office computers in this advanced technological age that is all around us in 2012.

For example, until a few years ago, being number1 on a maps results page didn’t necessarily mean so much to a business – search traffic volume on those sites, including those owned or incorporated into the major search engines was initially quite negligible compared to the actual search engine results themselves.  This all changed when the major search engines (Google, Yahoo and Bing) began to integrate their map results within the SERP’s on the first page.

Universal Results means that although Google has it’s own 1-10 ranking for a keyword phrase (let’s say Bathroom Fitter Lancaster as above), if it detects local intent (Lancaster), it will bump down the number one result in favour of the top few results taken from Google Maps.  This means that the value of being at the top of the maps results is now even more important than being the number 1 result in traditional SEO ranking.


Search Engine Optimisation is the practice of developing your website to ensure the best results on google, yahoo, bing and more. The better your website performs on these search engines, the higher chance you have of driving traffic to your website. 


In theory the more users you have visiting your website, the more chance you have of turning these ” leads ” into business. The more people you have contacted you the higher chance they are going to turn into customers. 

How is it done?


If you are looking into SEO and how it works you might come across the term “Content is King”, which in SEO terms is very much true. Over the course of the last decade, google has gone through many different stages and methods of website ranking. Previously backlinks, web traffic, and paid promotion played a massive part in ensuring your website was a hit.

Whilst now this is still true to a point, content is pivotal to the success of your website, and making sure it’s engaging, accurate and informative will show positive results within your SEO strategy.

Keywords & Descriptions 

Updating your websites keywords and descriptions can help google recognise what your business does and where you do it. At Social Link Up we can ensure we are targeting the correct keyword and descriptions for your business. Simple things such as duplications, inaccurate titles and poorly managed keywords can have a negative effect on the overall strength of your website.

Social Media 

Social media is no longer something that you use to connect with old school friends or keep in touch with people who live far away. Social media is now one of the forefronts for a business to marketing its products or services and to communicate with customers in a quick and effective manner. It allows you to find your audience with targeted Facebook marketing campaigns and then communicate with people regarding your business and queries that people may have.

Off-Site SEO

Off-site SEO consists of many different things. The main premise of this is to build reliable, strong links to your website. Doing this will improve the quality of your website and show search engines why your website should be higher ranked in their search results.