Video Marketing

Video marketing is an essential part of many businesses. Whether it be using video to capture attention or promote your product.

Video marketing is nothing new, but its certainly proving to be an ever-increasing tool that a business uses in its marketing strategy.

It is much easier for people to sit and watch a video than it is to read an article or document about your business. Using a video on your social media is a great way to capture a users attention in an environment filled with text.

There are many benefits to using videos to market products and services. Forbes estimates that videos will claim more than 80% of web traffic by 2019 and have seen that by adding a video to your marketing emails, click through rates jump by up to 200% – 300%.

Increased Website Conversions

Videos Boost Conversions

A video is a great way to boost conversion rates. This could be through social media marketing, email marketing or generally just through your website. It is easier for the end user to listen and see a well-presented video than it is to read about a product and have to find out more information by themselves.

By conveying the right emotion and targeting the correct audience, video is one of the strongest tools for your business.

Search Engine Friendly

Search Engine Love

Search engines are always looking for website and content that has engagement. Not much can provide longer page views and audience that a well-designed marketing video can.

As well as this, YouTube is also a search engine! Have your video on YouTube explaining your business services and it is a great way for people to find your business.

Using social media is also a great way of boosting traffic to your website and increasing your web rankings. Social media is a great way to promote your video and get large amounts of engagement and interactions with both your social media channels and your website.

Social Media Videos

Video encourages social share

We are currently in the ages of the viral video. Whether it be through Youtube, Facebook, Instagram or Twitter. 92% of mobile users share videos with others. It’s a great way for your business to show some personality and connect with customers on many different levels.

Video marketing is only growing in scope and you’re only limited by your imagination. From creating a how-to video to using Facebook live, there is a wide range of opportunities for you to choose from. It’s not just for the big brands anymore, everyone should be getting on board with video.